Research on Information Structure of Programmatic Advertising Markets

Hybrid Programmatic TV Markets

the structure of lie derivations on c*-algebras

نشان می دهیم که هر اشتقاق لی روی یک c^*-جبر به شکل استاندارد است، یعنی می تواند به طور یکتا به مجموع یک اشتقاق لی و یک اثر مرکز مقدار تجزیه شود. کلمات کلیدی: اشتقاق، اشتقاق لی، c^*-جبر.

Posted price programmatic guarantee in display advertising

This paper presents a revenue maximisation model for sales channel allocation based on dynamic programming. It helps the media seller to determine how to distribute the sales volume of page views between guaranteed and nonguaranteed channels for display advertising. The model can algorithmically allocate and price the future page views via standardised guaranteed contracts in addition to real-t...

on the status of mixed methods research in applied linguistics

چکیده ندارد.

Information Markets: A Research Landscape